When your services are a commodity
Posted by Douglas Sorocco at April 11, 2005 12:26 AM
When your services are a commodity – everyone treats them like a commodity.
For example, if you take the “relationship” out of the legal services equation what are you left with?
Simply put - commodity.
The attorney loses, the process loses and, most importantly, the client loses.
Update: I missed it earlier, but the Patent Baristas have also weighed in on this topic in an excellent post.
J. Matthew Buchanan 
Stephen M. Nipper 
Douglas Sorocco 
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