When your services are a commodity

Posted by Douglas Sorocco at April 11, 2005 12:26 AM

When your services are a commodity – everyone treats them like a commodity.

For example, if you take the “relationship” out of the legal services equation what are you left with? 

Simply put - commodity

The attorney loses, the process loses and, most importantly, the client loses.

Update: I missed it earlier, but the Patent Baristas have also weighed in on this topic in an excellent post. 

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