The world really is flat

Posted by J Matthew Buchanan at December 6, 2005 10:09 PM

There has been a lot of buzz over the last few months about the so-called "flat" world. If you think I'm referring to naysayers of Christopher Columbus, you've got some homework to do. But, if you know what I mean, you'll likely be interested in a series of forthcoming posts on Rethink(IP).

Over the summer, each of us quickly devoured Thomas Friedman's book, The World is Flat. Since then, we've had numerous back-channel discussions on the concept of a flat world and its effect on the practice. Our conclusion -- the world really is flat. In fact, we think it has been permanently flattened and the practice of intellectual property law will forever change as this new world is put to work.

The series, so far, includes three posts and will appear over the next week or so. The first post describes a recent experience of mine that showed me just how flat the world is...and highlighted some new problems and challenges of doing business in the flat world. The second post details a theory of mine -- the flatter the world gets, the more important the fundamentals become (you'll have to read it to understand...). The final post details the impact that we believe the flat world will have on the practice of intellectual property law.

We hope you enjoy the series and welcome any comments you have on the posts. If you're still thinking of Christopher Columbus, I suggest a visit to Amazon.

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